Atelier Studios

Usability Analysis

As the Internet continues to mature as an integral part of our everyday lives and we increasingly want all the information we need at our finger-tips, the issue of website usability has been thrown into the fore front of many companies' eyes.

Most websites nowadays have to blend sleek and contemporary designs whilst being able to convey all the information that the user will need. This inevitably causes conflict between the two and this can water down the messages you are trying to convey and frustrate the visitor if they cannot navigate round the site easily.

Fortunately at Atelier we have a team of Web Design and Internet Marketing experts that understand what makes a website work and how visitors react to each individual element of your site. It is through this advanced understanding of websites that we can help you realise your websites full potential and help you gain that competitive advantage.

It doesn't matter if your site is a small text based site or a cutting edge Flash based site with 200 pages; we have the skills to review your site and ensure that your site is engaging provides a great experience for the user.

How do we determine how useable the website is?

We utilise a number of different techniques and evaluate the results against a wide range of criteria to cover all the bases to determine precisely how useable your site is.

These techniques include:

• Detailed Website Analysis (Design, Content and Traffic Analysis)
• Current Online Marketing Strategy Evaluation
• SWOT Analysis of the website and the whole online marketing strategy
• Competitor Analysis
• Market Research (Customer Research, New Market Identification)
• International User Compatibility (Multi-Lingual Sites)

Each of these can help bring the following benefits to not only your Internet Marketing strategy, but your whole business.

What are the benefits?

The benefits of determining the usability of the site are numerous:

Firstly, in these difficult times it is so important that you gain a maximum conversion rate possible and serve your customers to meet all of their needs. This is why ensuring that your website is user friendly and conveys all the information you want clearly is of huge benefit as satisfied customers are likely to make a repeat purchase.

Secondly by determining what needs to be improved in the site is always of huge benefit as it helps identify the opportunities for growth within your market. Also, by clarifying the areas of the site that need changing early can reduce costs later on.

By carrying out research with your target market you can increase and understand the user experience. It is through the understanding of this user experience that you can seek to serve them better and meet their needs.

It is sometimes difficult for those who are so involved in the activities of site that to take a step back from it and see the whole picture; this is why using an external agency can bring huge benefits to a site as they are unbiased and experts in their field.

If your website is not doing its job and converting users, Usability Testing might be very beneficial for you. Fill in an enquiry form or call the studio today on 023 8022 7117.