Atelier Studios

Online Marketing Analysis

During these troubled times and difficult market conditions, it is essential to make sure that your Online Marketing strategy is reaching its maximum potential and drawing relevant traffic to your site. It is because of this that carrying out an Online Marketing Audit can revolutionise your sites marketing strategy.

Do you have a website that is not generating any traffic or leads? Or are you looking to take your first steps into Internet Marketing?

Either way an Online Marketing Audit is the launch pad for any marketing campaign and it is through this that your company can reflect on its current strategy and determine the best ways of growing the business online. We will advise you and suggest in what ways this can be done to the greatest effect.

When carrying out an Online Marketing Audit we ensure that we thoroughly analyse both the Internal and External factors that affect (or could affect) your companies marketing strategy.

Internal Factors

Current Marketing Strategies and Objectives

By analysing and evaluating your existing marketing strategies and objectives, we are laying the foundations for the rest of the audit. We ensure that all of the bases are covered when carrying out analysis of your existing campaign and these are just a few of the areas we evaluate:

• What are the current online marketing objectives? Are they being attained? Are they consistent?
• What are your future online marketing objectives and strategies?
• How is your brand positioned in the market? Are the values being clearly conveyed?
• Are your online activities compatible with the rest of your Marketing Mix
• What is the current Return On Investment (ROI)

Strengths

Once we have evaluated the current strategy we can then clarify the strengths within your company. These are the next step in the campaign and are the areas that need to be aligned and promoted in any online activity.

Weaknesses

No company is perfect; there is always room for growth and improvement. That is why identification of areas of your online strategies that are not quite there yet is essential to developing a strong campaign. Turning these weaknesses into strengths is what we do best at Atelier and we are confident that we can find the right strategy for you.

Budgets

Maximising your budget and gaining the highest ROI possible is more important than ever during these troubled times. Whether you are a big player in the market looking to exploit the gaps that are appearing or if you are a new business looking to survive the difficult early stages of your life cycle, we are confident that we can evaluate your budget and suggest areas that could yield better results for less expense.

External Factors

No business is an island, the situation outside your company is forever changing and you must always be proactive in ensuring that you are ahead of the game so that you don't get left behind. Therefore it is through analysis of these external factors that we determine exactly what the best course for your business is.

Opportunities

Every change to your external environment causes an opportunity for growth. Whether it is the decline of a major competitor or major news story there are always ways that the situation can be exploited for your companies gain. By being aware of these opportunities that your business can seek to take advantage of them and create real growth in the market.

At Atelier we work continuously at staying abreast of the latest developments in the world to ensure that all of our suggestions and tactics have a sound basis and prepare your business for what is to come.

Threats

As the economy slows down and begins to shrink, there are more and more threats emerge that could affect your company and its market share, particularly in the online media. Competition is more intense for smaller pieces of the pie and companies that you previously didn't see as direct competitors may now be descending on your space. This is why it is essential that every threat in your external environment is established and prepared for as soon as possible. This may mean diversifying your position to fend off a new competitor or changing your advertising to meet new standards and regulations. It is only through the identification of these threats that you can consolidate your position and turn them into opportunities for growth before the rest of the market has chance to react.

Customer Needs

Consumer needs are constantly changing and growing. The Internet has caused consumers to expect to find exactly what they want exactly when they want it (and for a price they're willing to pay). By defining your target market and understanding what makes them tick, you can anticipate what your target market needs are, how they will develop and how you can best meet them with the resources at your disposal.

At Atelier we have carried out market research for a range of companies of all different sizes and in broad number of industries. We know where the best online communities are and how best to interact with them to build an accurate profile of your customers. We can then use this information to suggest how best to serve them and meet there needs better than the competition.

Control and Evaluation

Of course all of the strategies and solutions we suggest are useless if there are no metrics and goals in place to measure whether they have been successful. That is why we ensure that every suggestion comes with a way of measuring and evaluating its effect on your business.

These targets come in both quantitative and qualitative forms and we constantly look at the bigger picture and how our suggestions impact not just online but for the whole of your business too.