Atelier Studios

Social Network Marketing

Social Network Marketing is one of the most exciting and dynamic forms of Internet Marketing to develop over the past five years. The meteoric rise of sites like Facebook, MySpace and Bebo into some of the most popular websites around has caused marketers to seek out ways to tap into this popularity as part of their Internet Marketing strategy.

The thing that makes Social Networking so effective for marketing is that it is a platform where consumers can interact and engage with other consumers; this means that there is a lower sense of perceived risk and the trust between participants is very high.

As Social Network Marketing is such a powerful and unique tool, it has created a great debate in the marketing world about how best to tap into this high level of trust between members of the network to create develop a powerful Viral Marketing campaign.

At Atelier we have developed a Social Network Marketing plan that is tailored for the unique nature of social networks and it is our appreciation for this that has made it so successful:

Meets long-term goals:
Any Social Network Marketing campaign needs to be developed with long-term strategic marketing goals in mind and clear end goals and Key Performance Indicators (KPI's) are defined.

Integrated with other online marketing activities:
If a Social Network Marketing campaign is to be successful then all communications need to be consistent across every touch point of the business.

By ensuring that all messages are uniform, the overall brand image is enhanced and reinforced so it remains clear in the mind of the viewer. This is something that we at Atelier always ensure is upheld in all Internet Marketing activities.

Support the community and provide long-term value.

Social networks are living, dynamic communities where users go to express themselves and voice their feelings in an environment where they feel comfortable.

This is something that we understand and we always ensure that all of our Social Network Marketing strategies contribute in a positive way to the community, whether it is in the form of regular updates on the subject, uploading images or providing regular opinions and insights on the subject.

If this is carried out incorrectly it could have the opposite effect and destroy their relationship with the brand. Therefore all activities need to be genuine and provide long-term value for the other users, which will help spread positive viral communications throughout the rest of the social community.

To see how you could benefit from Social Network Marketing, contact the studio today or book a Free SEO Report!