Atelier Studios

Social Media Marketing

One of the underlining developments of Online Viral Marketing over the past six years is the development of social media and social communities online.

The development of social media has been facilitated by the integration of online technology and social interaction. Communities can form around special, shared interests or through pre existing friendships where users can communicate with each other online.

Social media has also promoted the role of the opinion leader as a powerful influencer in a company's marketing communications strategy.

Many consumers visit online social communities looking for help and advice on a particular issue e.g. what TV to buy. When the consumer receives help or advice on the issue from a member of the community, they will tend to take their advice on a greater level of authority and trust, as it did not come straight from the company and therefore has a reduced level of bias.

This in turn has caused companies to turn to Social Media Marketing as an effective method of building brand equity through two way interaction with opinion leaders.

Social media has evolved quickly over the past few years and there are now many different types of social media available to web users:

• Social Network Marketing
• Social Bookmarking
• Video Optimisation
• Microblogging (Twitter.com)
• Image Search Optimisation
• RSS Optimisation

At Atelier we are experts in Social Media Marketing, as we were one of the first to cotton on to this area of marketing. Due to this, we have a great deal of experience in creating and managing campaigns that can keep your business in close contact with your audience and increase your customer base through these latest techniques.

To see how you can benefit from Social Media Marketing, contact the studio today! or visit the Atelier Studios Facebook page!