Atelier Studios

Article Marketing

Article Marketing is the act of writing articles related to your industry or about a topic within your industry for Search Engine Optimisation (SEO) purposes. Article Marketing is one of the most popular and effective methods of SEO and this is partly down to its two benefits.

Firstly an article will build up one way inbound links (Link Building) to your website and secondly they will, if done effectively, direct the readers to come to your website and buy something, giving two benefits of Article Marketing.

For example a renewable energy company could write articles on the top ways domestic renewable energy can save you money on your home energy bills.

Another example could be a sunglasses retailer writing an article on the top summer fashion tips and having the styles of sunglasses they stock featuring heavily in the article.

The idea behind this concept is that the reader will perceive the author of the article as being an expert on the subject and they will reduce their scepticism about the promotion of a product or service and will also help to reduce the levels of perceived risk about making a purchase.

Although the extensive use of this in the Web 2.0 era has reduced the power of Article Marketing to an extent, it is still a very powerful tool in terms of building links to a site. By placing links in the article you gain high quality backlinks to your site, which will help boost your site up the rankings. Backlinks can also act as a way of generating traffic to your site.

At Atelier we use our literary skills, research techniques and extensive knowledge to write articles that captivate readers and have written articles for a large number of clients on a wide-range of subjects to make sure Article Marketing can work for you.

To reap the rewards from our Article Marketing, contact the studio today or book a Free SEO Report!