Atelier Studios

Pay per Click (PPC)

During the development of the organic rankings, it is often advisable to invest in Pay Per Click (PPC) if high levels of traffic are required immediately.

There are many options out there and if you are not skilled or experienced in this field, disaster can strike and literally hundreds to thousands of pounds can be thrown away within days.

Ultimately, the method you begin with will also depend upon what marketing plan you have in place. Here at Atelier, we can give you the experienced advice you may need to point you in the right direction.

We are professionals at what we do and are Google AdWords Professional Qualified, as well as having vast experience in the Yahoo Search Marketing, Microsoft AdCenter, MIVA and smaller platforms, such as Yell.com and other web directory PPC schemes.

All this can be used to generate great results with an excellent Return On Investment (ROI), if one knows how to use them to their best productivity.

We have a wide range of clients in a wide range of market sectors across the various PPC platforms.

Management Services

A lot of companies already have a Pay Per Click strategy, but have realised they are not completely sure what they are doing, resulting in the loss of funds without the ROI. Successful PPC campaigns offer brilliant returns and that is where we come in.

The other side of the coin is the time constraint side of things; every campaign needs to be managed and this takes a lot of time. Bids are constantly changing and can change dramatically throughout the day. Keyword management takes up a lot of time, making sure the right keywords are being picked and monitored accordingly, using broad, phrase and exact match as well as researching relevant negative keywords.

Atelier Studios constantly monitor your account to ensure that positions don't slip.

Setup Services

We have the experience and expertise to build a completely new PPC campaign, based upon your requirements and our knowledge within your market sector. We will set up appropriate Adgroups, ad's and keywords, whilst adding bid limits to keywords for constraint. As well as this we can utilise time of day, location, country and other demographics within the functional range of the PPC platform used.

International Campaigns

We have vast experience in products that are marketed internationally. Many companies need to market products abroad and find Pay Per Click can be very restrictive in this way; we have the experience to make sure it is done properly.

PPC Copywriting

Pay Per Click advertisements have to be written to very stringent guidelines. At Atelier, we are experts at working within these given guidelines to produce focused, tight copy that's proven to produce results. As well as copy within the PPC campaigns, copy is very important within your website, and if needed, we can produce captivating sales copy that will increase your sales conversions with our copywriting services.

Bid Management

To maximise revenue from Pay Per Click marketing, whilst also keeping expenditure down, bid management is essential. As part of our PPC management, we make sure you are getting the best possible placement for the lowest possible cost by using a combination of manual and automated bid management techniques.

Tracking

Whether you have an e-Commerce site or just an enquiry form, PPC tracking provides you with details of conversions from clicks on your site, due to PPC advertising. Through this, we can assess the effectiveness of your campaign and adjust your campaign suitably.

Analytics

Pay Per Click campaigns always offer free support of consumer intelligence which we can use to assess what the strengths and also the weaknesses might be of your campaign are and adjust your campaign accordingly.

Pay-Per-Click Reporting

As part of our PPC management, you will be provided with detailed, comprehensive monthly reports so you can see exactly how each keyword is performing in your campaign as well as giving advice on the best way forward with regards to click-through rates and conversion ratios.

Client Communication

It is important to work with a Search Engine Marketing agent you can discuss goals, budgets, and business plans with throughout the project; we are always at hand to discuss with you any questions or problems you have.

If you think you could benefit from Pay Per Click, contact the studio today!