Atelier Studios

Affiliate Marketing

Why Affiliate Marketing and how does it make me money?

Well, Affiliate Marketing is the perfect tool for online retailers and eCommerce strategists, as it acts as a virtual and online sales team, but one that is only paid on a commission basis.

That is a guaranteed return on investment!

How does Affiliate Marketing work?

Like this:

• Step 1. A customer comes to the affiliate website (or in other mediums as you will see below) looking for information about your product or indeed the product itself.
• Step 2. They see your product listed in some form on the site and due to its high relevance to what they are looking for; have a good chance of clicking through to your website.
• Step 3. Using tracking methods, the customer's actions are monitored and if they purchase your product or make an enquiry, you will pay the affiliate who bought the converted customer to your site a percentage of the sale (cost per sale (CPS) or predefined amount for an enquiry cost per action (CPA))

CPS and CPA are used around 99% of the time in Affiliate Marketing, but there are other compensation methods used. At Atelier we have vast experience using all types and are used to adapting to our clients needs.

So how do Affiliates drive traffic to my site?

There are many methods used by Affiliates to direct traffic to your website:

• Niche Content and Personal Interest Websites
• Organic Search Engine Affiliates
• Pay Per Click Advertising Affiliates
• Shopping Directory Websites
• Price Comparison Websites
• Cashback and Reward
• Voucher Codes
• Blogs and Forums
• Social Networking
• Email Marketing
• Co-registration Affiliates

As you can see, the options are plentiful and this is because in actual fact affiliates are just companies, groups and individuals who use an online medium to promote and drive traffic to your product.

Why Atelier?

At Atelier we use our experience and contacts within Affiliate Marketing to make sure the right people and the right methods are being used to drive the right traffic to your website.

There is a lot of money to be made as a result of Affiliate Marketing, but there are so many elements to this marketing strategy, each one needs to be done correctly and precisely in order to drive a large increase in your sales and generate you profit.

To see how you could benefit from Affiliate Marketing, contact the studio today!