Atelier Studios

Mobile Marketing

It goes without saying that mobile phones are an essential part of almost everyone's lives, with 48 million people in the UK owning at least one phone.

It is hard to think back to a time when you did not have a mobile phone in your pocket and you couldn't be contacted on a 24/7 basis. Yet many companies are still yet to take advantage of this huge gap in the market and relies the full potential of Mobile Marketing.

It has been widely suggested by researchers that Mobile Marketing hasn't exploded in the way that it should have simply because many companies do not have the experience or the specialist knowledge to carry out effective Mobile Marketing campaigns.

Fortunately at Atelier we have a dedicated team of marketing specialists who can create a Mobile Marketing strategy that is right for you and your business.

What are the main benefits that Mobile Marketing can bring?

Mobile Marketing is unique from every other type of marketing technique in the sense that:

• 100% personal communication with the target audience as the phone is usually near to the owner at most times and there is a strong guarantee that will be read.
• The communications are open 24/7 as most users do not turn their phone off (unless the battery dies).
• Mobile phones offer the most ways for a user to respond directly; whether it be by phone, text, sending a picture or clicking a link.

With the huge advances in 3G and WiFi technology over the past few years, the latest mobile phones are now equipped with powerful web browsers that are capable of supporting complex and advanced websites.

The growth of iPhones and Blackberry's that are specifically designed to facilitate web browsing has also been a major catalyst in bringing Mobile Marketing to the forefront of a company's marketing campaign. This has opened up the potential of online Mobile Marketing as a powerful channel that can reach a target audience like no other.

Still don't think you are missing a trick?

Of the 48 million people in the UK, one in six of them consider their mobile phone to be the most important item in their lives (this is even higher for 16-24 year olds). It is also worth noting that according to the Mobile Life Report that almost half of mobile owners access the Internet using their mobile phone and that this number is set to grow rapidly over the next couple of years.

When this is coupled with the fact that many companies are failing to utilise it completely as a marketing tool it indicates that the timing has never been better for your company to take the bull by the horns and contact us to get ahead of the tide and start developing your Mobile Marketing campaign today.

What are the main techniques of Mobile Marketing?

One of the main failings of most companies undertaking Mobile Marketing is that they fail to develop a comprehensive strategy that incorporates the latest tools and techniques. Fortunately at Atelier we are constantly developing and trying out the latest marketing techniques and these are just a few of the techniques that can help build you an extremely successful Mobile Marketing campaign.

Mobile Social Networking

If ever there was a match made in heaven, then it is Mobile Internet and Social Networking website. Most of the major Social Networking sites (Facebook, MySpace etc.) have developed mobile versions of their sites and these have proved incredibly popular amongst the users of these sites, with the number of visitors to the Facebook mobile site topping 15 million in November 2008 (source: ReadWriteWeb).

Many of the main features of Social Network Marketing can be transferred over to the mobile versions and the fact that they tend to contain less information than the regular site means that the messages will remain clear and not be diluted by noise.

Mobile Search

Of all online purchase, 60% of these start with some form of web search. Google have taken some big steps into cornering the mobile search market by creating its own mobile search site, developed specifically for mobile browsers. Furthermore Google has been quick to take advantage of the growth in the numbers of Smartphones by allowing users that are creating a Pay Per Click (PPC) advertising campaign to select whether they want there adverts to appear on users accessing the web using these devices.

Text

SMS and MMS (multimedia txt messaging) messaging are the two major forms of Mobile Marketing with it generating 72% of the total Mobile Marketing spend. The high levels of personalisation and the fact that recipients will have generally 'opted-in' to receive messages means that messages are less intrusive and will usually be received well.

The increased capability of MMS messaging has meant that messages can be interactive and entertaining for the user. At Atelier we have a team of specialist designers who can plan and design a message for you that you can excite and captivate audiences.

Are you thinking of expanding into Mobile Marketing? Then contact the studio today to see how we can help you!