SEO Glossary
Exact Match Keywords
By placing your key phrase in square brackets when setting up a Pay Per Click keyword list you can specify that it is only shown when users search for that specific keywords in the specific order and with no other terms in the search. For example if a company only sells Blue Dog Collars and they place them in exact match brackets ( [Blue Dog Collars] ) it would not appear if someone typed in Dog Collars Blue.
This can help increase relevant traffic and save on the budge as the Cost Per Click is generally cheaper for these types of keywords.
To find out more about keyword matching types visit the AdWords homepage: www.Google.co.uk/AdWords
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