Atelier Studios Limited
19A London Road
Southampton
SO15 2AE UK
t: +44 (0) 23 8022 7117
f: +44 (0) 23 8033 4075
Registered Office Address:
Atelier Studios Limited, The French Quarter, 114 High Street, Southampton, Hampshire, SO14 2AA UK
Company Registered in England No: 4337925
Registered for VAT No: 803 0054 89
Atelier Studios are registered with The Information Commissioner (IC) under the Data Protection Act 1998 and the Data Protection Register.
By placing your key phrase in square brackets when setting up a Pay Per Click keyword list you can specify that it is only shown when users search for that specific keywords in the specific order and with no other terms in the search. For example if a company only sells Blue Dog Collars and they place them in exact match brackets ( [Blue Dog Collars] ) it would not appear if someone typed in Dog Collars Blue.
This can help increase relevant traffic and save on the budge as the Cost Per Click is generally cheaper for these types of keywords.
To find out more about keyword matching types visit the AdWords homepage: www.Google.co.uk/AdWords